The Garmin Virb XE is a new action camera that has a form similar to a GoPro. This waterproof camera works without an external case and is packed with a wide array of sensors that allow users to overlay data on top of their action videos, making for a more interactive and informative viewing experience.
This action camera is a higher-end version of the Virb X, and is capable of delivering 1440p footage at 30 frames per second, and HD 720p footage at 120 frames per second for slow motion capture. It can even record at 240 frames per second if you're willing to sacrifice some resolution, and is capable of shooting 12-megapixel still images in 30 fps bursts.
The unique selling point of the Garmin Virb XE is however its data overlay capability, which lets you display graphics and animations on top of videos of you doing crazy stunts.
Why This Trend Is Growing
- Sensor Overlay Action Cameras
- The ability to overlay data on action videos is disrupting the traditional action camera market by adding a new layer of information for users.
- Waterproof Sensor Cameras
- The use of sensors in waterproof cameras is a disruptive innovation for outdoor enthusiasts and extreme sports enthusiasts by adding new functionality to a traditionally singular-use device.
- Slow Motion Sensor Cameras
- The ability to capture footage at high frame rates for slow-motion playback is a disruptive innovation that adds new creative options for videographers and extreme sports enthusiasts.
Industries Being Reshaped
- Action Camera
- Action camera manufacturers should invest in developing sensor technology to create new value propositions for customers in the highly competitive action camera market.
- Outdoor Recreation
- The integration of sensor technology in cameras presents new opportunities for outdoor recreational equipment manufacturers to expand their product offerings and create new revenue streams.
- Sports Performance Tracking
- The use of data overlay technology in action cameras presents opportunities for sports performance tracking and data analytics companies to provide new services for athletes and sports teams.
