Reflective Fabric Collections

Stone Island Introduces its New Garment Dyed Plated Reflective Line

Fashion label Stone Island follows its SS18 series with its latest 'Garment Dyed Plated Reflective' capsule. The new collection from the label introduces two new and innovative fabric materials, used to craft the series' overalls, vest, and anorak. The brand uses a nylon tela base plated with a extremely reflective white coat, which makes the material both waterproof and windproof. The windproof resin bath has thousands of glass microspheres implemented. There is also a nylon jersey material with double layering and a functional membrane within.

The Garment Dyed Plated Reflective Capsule had a dyed finish with a specialized formula incorporated to refrain from it affecting the reflective component. The pieces are offered in blue, musk green, and black, and priced at approximately $455 to $1,170 USD. The collection is available for purchase online and via the Stone Island app until March 14th.

Reflective Fabric
Stone Island introduces innovative fabric materials to craft a new collection with a reflective white coat, offering opportunities for high-visibility clothing in the fashion industry.
Waterproof and Windproof Material
Stone Island's new collection showcases a nylon tela base plated with a reflective white coat, providing opportunities for durable and weather-resistant products in the fashion and outdoor industries.
Specialized Dyed Finish
The specialized formula used in Stone Island's Garment Dyed Plated Reflective Capsule ensures the dyed finish does not affect the reflective component, presenting possibilities for innovative dyeing techniques in the fashion industry.

Who This Affects Most

Fashion
Stone Island's introduction of reflective fabric materials and specialized dyed finish creates disruptive innovation opportunities in the fashion industry.
Outdoor
The waterproof and windproof material used in Stone Island's new collection opens up disruptive innovation opportunities in the outdoor industry, particularly for protective and functional apparel.
Textile
Stone Island's innovative use of fabric materials, including reflective coatings and specialized dye formulas, presents disruptive innovation opportunities in the textile industry for enhanced functionality and aesthetics.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 34%
Freshness 8%