Denim Tears and Flan Labs Join Forces on the Gardening Hoodie
Denim Tears works in collaboration with the Brooklyn-based brand Flan Labs on a new special edition Gardening Hoodie. to support Edible Schoolyard NYC. This is a non-profit organization that works closely with public schools in New York City to help transform children's relationship with food in a positive light.
Doing so through cooking and gardening education. In terms of the design, the hoodie is made in a washed-out olive green tone complete with three bronze tonal buttons at the utility pockets where the classic kangaroo pocket is found. Right at the chest, there is a screen print of a floral arrangement with Denim Tears branding. The back features a white fountain logo with co-branding accents along with “Have you been good to yourself?” and “Hands in the dirt. Head in the sun. Heart with nature” text.
Image Credit: Flan Labs
Doing so through cooking and gardening education. In terms of the design, the hoodie is made in a washed-out olive green tone complete with three bronze tonal buttons at the utility pockets where the classic kangaroo pocket is found. Right at the chest, there is a screen print of a floral arrangement with Denim Tears branding. The back features a white fountain logo with co-branding accents along with “Have you been good to yourself?” and “Hands in the dirt. Head in the sun. Heart with nature” text.
Image Credit: Flan Labs
Trend Themes
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Charitable Collaboration Fashion — Opportunity for fashion brands to collaborate on charitable projects with non-profit organizations and offer limited edition items for a good cause.
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Education-themed Apparel — Opportunity for apparel brands to incorporate education-themed designs into their collections to promote learning and social causes.
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Sustainable Gardening — Opportunity for brands to promote sustainable gardening practices and eco-friendly initiatives through their products.
Industry Implications
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Fashion Industry — Fashion industry can use collaboration to increase reach and impact while promoting social causes.
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Education Industry — Education industry can collaborate with fashion brands to promote learning and awareness of social causes through fashion.
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Agriculture Industry — Agriculture industry can work with fashion brands to promote sustainable gardening practices and raise awareness of eco-friendly initiatives.
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