Gap Ad Markets to Visitors Clicking Out of Your Website
Michael Hines — July 13, 2011 — Pop Culture
References: gapad.net & springwise
I thought sponsored vacation emails were the most brilliant advertising innovation on the web until I came across Gap Ad. Gap Ad is a new company that displays ads to people when they leave your website.
The Gap Ad concept may sound crazy at first, but it is actually quite genius. Site owners can choose the length of the ads, and the ads themselves will display content relevant to the site the user has clicked into. Gap Ad has a demo of its services on its site, and while the ad is a little in-your-face and obnoxious, it is still brilliant nonetheless. Internet marketers are growing increasingly more and more sophisticated, with branding in each and every corner of the Internet. I wouldn't be surprised to see branded mouse cursors or minimization tabs in a few years.
The Gap Ad concept may sound crazy at first, but it is actually quite genius. Site owners can choose the length of the ads, and the ads themselves will display content relevant to the site the user has clicked into. Gap Ad has a demo of its services on its site, and while the ad is a little in-your-face and obnoxious, it is still brilliant nonetheless. Internet marketers are growing increasingly more and more sophisticated, with branding in each and every corner of the Internet. I wouldn't be surprised to see branded mouse cursors or minimization tabs in a few years.
Trend Themes
1. Exit Advertisements - Exploring the intersection of advertising and user exit experiences, businesses may disrupt the traditional advertising landscape through clever utilization of leaving cues.
2. Personalized Exit Ad Content - As the digital marketing landscape continues to become more granular, customizing exit ad experiences to individual users presents an opportunity to increase audience engagement by displaying personalized content.
3. Interactive Exit Ad Formats - Shifting from obnoxious, static exit ad formats to interactive, engaging ad formats such as games or quizzes can present new opportunities for businesses to capture their audience's attention and stand out from more traditional exit ads.
Industry Implications
1. Digital Advertising - Digital advertising companies and agencies can capitalize on exiting users from client sites as a previously untapped advertising opportunity, further expanding their business offerings for clients.
2. Web Design & Development - Web development and design companies can enhance their offerings to clients by including exit advertisements as part of their broader web development and design strategies.
3. Brand Management - Branding agencies can incorporate exit advertisements as part of their branding strategies, providing a unique and innovative way for businesses to connect with potential consumers.
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