Gaming in Toilets To Promote DUI Awareness

 - Aug 10, 2007
This is pure genuis. Saatchi & Saatchi in Frankfurt were asked to come up with a way to get the attention of potential drunk drivers. The solution? Reach them when they are in the toilet and get them to see just how much they have really had by allowing them to play driving games. The catch? They have to control the cars in the game using their pee. This is such a simple yet ingenuis idea. Bravo goes out to both the client and the agency who produced it.