Happn, a popular dating app in Europe is taking the game of love a little more seriously by adding a new feature called CrushTime -- a new gamified dating app feature that serves as fun way to find potential matches.
Playing CrushTime is simple; using the phone's GPS tracker, users are shown the profiles of four potential matches who they have crossed paths with in real life. One of those four people have already "liked" them and its the player's job to correctly guess who. The game may lead to a brief but exciting internal struggle as the user debates choosing the person who they hope liked them, versus the person who probably did.
This app aims to alter online dating as it stands a firmly "anti-swipe" position. The CEO believes the inclusion of this gamified feature helps users move past a person's profile, creating deeper connections.
Gamified Matchmaking Services
More Stats +/-
Online Dating Meet-Up Spaces
Date-Based Social Apps
Audio-Based Dating Apps
Collaborative Dating Apps
Like-Exposing Dating App Updates
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.