This fall, Del Taco shared a short video to Facebook that featured a game with food involving a tortilla chip being dropped into a red solo cup, asking: "who’s got the next round of queso pong?"
Since the 15-second video went absolutely viral, Queso Pong has been created as an official limited-edition gaming kit for fans of the Mexican fast food chain.
As its name suggests, Queso Pong is just like beer pong, except that it is meant to be played with the melted cheese sauce.
A single Del Taco location in Los Angeles is now giving out 20 official Queso Pong packs for free, which include: 12 branded cups, a rules sheet, a big bag of chips, a carrying pack and of course, plenty of queso.
What Makes This Trend Stand Out
- Food Gaming
- Opportunity for creating more food-related games and experiences that engage consumers and promote brand loyalty.
- Sustainable Promotion
- Opportunity to create limited-edition kits or products that generate buzz and promote customer engagement.
- Social Media Virality
- Opportunity to leverage viral social media content to drive brand awareness and reach a wider audience.
Sectors Adopting This
- Fast Food
- Fast food chains can create unique gaming experiences to attract customers and differentiate themselves from competitors.
- Promotional Products
- Promotional product companies can create customized kits that incorporate food and gaming, appealing to businesses looking for unique and memorable marketing strategies.
- Social Media Marketing
- Marketing agencies can utilize viral social media content to help brands connect with their target audience and increase brand recognition.
