Logitech has recently purchased Streamlabs, which is a game streaming tool that offers free software for users to overlay content. Creators can also use the game streaming tool to display sponsorship logos. Logitech purchased the company for $89 million, however Streamlabs also indicated that the tools will continue to be free, and will also remain compatible with Windows, Android as well as iOS devices.
Streamlabas has 1.6 streamers that make use of its tools, and it has 161 million streaming hours since Streamlabs initially launched in January of 2018. The Streamlabs mobile app also has approximately 480,000 users. Streamlabs' built-in user base makes it a good purchase for Logitech, as it easily uses the Streamlabs software to complement existing Logitech hardware.
Image Credit: Logitech
What's Driving This Trend
- Free Game Streaming
- There is an opportunity to disrupt the gaming industry by creating more free streaming tools with overlay content and sponsorship capabilities like Streamlabs.
- Mobile Streaming Apps
- Opportunities for disrupting the mobile app industry by integrating game streaming tools with wider appeal for non-gaming applications.
- Hardware and Software Integration
- The trend towards creating hardware and software integration solutions presents an opportunity for industry disruption, led by established companies like Logitech.
Who This Affects Most
- Gaming
- Streamlabs' acquisition by Logitech highlights a trend towards more sophisticated and accessible game streaming technology that can disrupt the gaming industry.
- Mobile Apps
- The mobile app industry can be disrupted by further development of game streaming apps like Streamlabs, that can reach non-gaming audiences and are compatible with Android and iOS devices.
- Hardware
- Companies that specialize in hardware, like Logitech, may have an opportunity to disrupt the industry by integrating comprehensive software solutions like Streamlabs into their offering.
