Nostalgic Gamer Suds

The 'Game Boy' Soap Looks Exactly Like The Real Thing

This 'Game Boy' soap has a perpetual Tetris screen that I suppose you could only mess around with once you wash off some of its bits.

The pictures in the gallery present the real and the faux--and unfortunately for me, I can't really tell them apart. Maybe on one really early morning, there runs the risk of washing with your actual Nintendo Game Boy rather than the dulce de leche-scented 'Game Boy' soap.

Implications - In the last few years, Hollywood has seen a rapid change in contemporary youth culture, leading them to invest in film franchises based on cartoons, comic books and video games. A company would be wise to capitalize on this fad by investing in co-branded products or partnerships with popular video games, comic books or cartoons. These genres come with a sizeable built-in fan base, and offer multiple avenues for revenue (t-shirts, action figures, etc).

Retro Gaming Merchandise
Opportunity to capitalize on the nostalgia trend by creating co-branded products with popular video games.
Nostalgic Consumer Goods
Potential for innovative products that recreate iconic items from the past with a modern twist.
Pop Culture Merchandising
Opportunity to partner with popular cartoons, comic books, or video game franchises to create unique merchandise.

Where This Applies

Gaming
Opportunity for game developers to create nostalgic game editions and merchandise.
Consumer Goods
Potential for companies to develop and market nostalgic consumer products with a modern twist.
Entertainment Merchandise
Opportunity for companies to partner with popular entertainment franchises to create unique merchandise.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 24%
Activity 41%
Freshness 8%