The Participants at 'Raise the Steaks' Will Be Able to Gamble with Food
Katherine Pendrill — December 7, 2015 — Marketing
References: 777 & munchies.vice
A London pop-up is set to hold a unique event that will allow participants to gamble with food. When it comes to gambling, many people are concerned about the thought of losing their hard-earned money. This event makes gambling seem a little risky by swapping cash for junk food.
The event is called 'Raise the Steaks' and it is essentially a 1950s-themed party that involves drinking, dinning and gambling. Participants at the event will be given a free burger and french fries, which can be uses as gambling chips. Guests can use the food as a form of currency in order to win milkshakes, sides and even steaks. Those who run out of food will be able to buy-back their chips by providing a £5 donation to Cancer Research UK. The idea of combining American-style diner food with classic casino games is to promote the release of new 1950s-style gambling site called '777.'
If you've always wanted to gamble with food, Raise the Steaks may be the perfect opportunity.
The event is called 'Raise the Steaks' and it is essentially a 1950s-themed party that involves drinking, dinning and gambling. Participants at the event will be given a free burger and french fries, which can be uses as gambling chips. Guests can use the food as a form of currency in order to win milkshakes, sides and even steaks. Those who run out of food will be able to buy-back their chips by providing a £5 donation to Cancer Research UK. The idea of combining American-style diner food with classic casino games is to promote the release of new 1950s-style gambling site called '777.'
If you've always wanted to gamble with food, Raise the Steaks may be the perfect opportunity.
Trend Themes
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Food Gambling — The concept of using food as gambling chips presents an opportunity to create unique and interactive dining experiences.
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Cashless Gambling — Swapping cash for food as a form of currency in gambling introduces a cashless payment system that could be applied to other industries.
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Combining Themes — The combination of American-style diner food with classic casino games provides a disruptive opportunity to create immersive entertainment experiences.
Industry Implications
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Hospitality — Restaurants and bars can adopt the concept of food gambling to attract customers and offer a memorable dining experience.
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Gaming — The gaming industry can explore the idea of cashless gambling using virtual currencies or non-traditional items as chips.
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Event Planning — Event organizers can create unique and themed experiences like 'Raise the Steaks' by combining different elements to engage participants.
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