Marrying heritage with innovation, this futuristic fashion boutique chronicles the history of French luxury label dior. The brand's House of Dior shop opened its doors in Seoul, South Korea recently and is not only a space that encourages luxury shopping but also features an exhibition area for the label's handmade couture staples.
Next to its curved facade, House of Dior's futuristic interior and LED-lit exhibition areas are its most impressive elements. For those with an appreciation for Dior's history and heritage, this futuristic fashion boutique also celebrates old world luxury and includes displays that reference Christian Dior's retro couture staples that gained immense popularity in the 50s.
Marrying old with new, this concept shop is evocative of Dior's iconic brand vision while simultaneously looking to the future for inspiration.