Dior's House of Dior Shop Recently Opened its Doors in South Korea
Jana Pijak — June 25, 2015 — Marketing
References: buro247
Marrying heritage with innovation, this futuristic fashion boutique chronicles the history of French luxury label dior. The brand's House of Dior shop opened its doors in Seoul, South Korea recently and is not only a space that encourages luxury shopping but also features an exhibition area for the label's handmade couture staples.
Next to its curved facade, House of Dior's futuristic interior and LED-lit exhibition areas are its most impressive elements. For those with an appreciation for Dior's history and heritage, this futuristic fashion boutique also celebrates old world luxury and includes displays that reference Christian Dior's retro couture staples that gained immense popularity in the 50s.
Marrying old with new, this concept shop is evocative of Dior's iconic brand vision while simultaneously looking to the future for inspiration.
Next to its curved facade, House of Dior's futuristic interior and LED-lit exhibition areas are its most impressive elements. For those with an appreciation for Dior's history and heritage, this futuristic fashion boutique also celebrates old world luxury and includes displays that reference Christian Dior's retro couture staples that gained immense popularity in the 50s.
Marrying old with new, this concept shop is evocative of Dior's iconic brand vision while simultaneously looking to the future for inspiration.
Trend Themes
1. Futuristic Fashion Boutiques - The trend of futuristic fashion boutiques combines heritage and innovation, creating immersive shopping experiences for luxury brands.
2. Curved Facades and Led-lit Exhibition Areas - The trend of using curved facades and LED-lit exhibition areas in fashion boutiques creates visually captivating spaces that enhance the brand experience.
3. Marrying Old with New in Concept Shops - The trend of marrying old with new in concept shops enables brands to pay homage to their heritage while embracing futuristic elements, appealing to both traditional and modern consumers.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can embrace the trend of futuristic fashion boutiques to elevate the shopping experience and showcase their brand's heritage in innovative ways.
2. Interior Design - The interior design industry can capitalize on the trend of using curved facades and LED-lit exhibition areas in fashion boutiques, creating visually stunning spaces for various brands.
3. Retail Technology - The retail technology industry has an opportunity to provide innovative solutions for marrying old with new in concept shops, incorporating digital elements while preserving the essence of a brand's history.
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