McDonald's has launched a new campaign called 'Future 22' which will take place over the course of Black History Month. This campaign focuses on celebrating, honoring, and uplifting 22 young Black leaders across different parts of society. McDonald's will work with these leaders to tell their unique stories across various platforms. This includes radio, television, and various social media platforms.
This campaign will cover 22 individuals who have a strong positive impact on their community. One example of these impactful Black leaders is Parisia Hutchinson who, in addition to working as a Crew Leader at McDonald's, also benefits her community by feeding the homeless, tutoring disadvantaged children, and aiding in organizing other community events.
The biographies and stories of Parisia and the other 21 leaders will go live across multiple media channels over the course of the month.
Image Credit: McDonald's
Key Themes Behind This Trend
- Story-based Campaigns
- Brands can create campaigns that tell the stories of individuals making a positive impact on their communities.
- Celebrating Diversity and Inclusion
- Campaigns that highlight and celebrate the contributions of diverse individuals can drive positive brand perception and engagement.
- Multi-platform Campaigns
- Brands can tell a cohesive story that reaches wider audiences using various media platforms.
Where This Applies
- Fast Food
- Fast food companies can create campaigns that celebrate the diverse backgrounds and contributions of employees and customers to drive brand loyalty and engagement.
- Media and Entertainment
- Media and entertainment companies can partner with brands to tell compelling, inclusive stories that resonate with audiences.
- Non-profit and Community Organizations
- Non-profit and community organizations can partner with brands to showcase the work of individuals making a positive impact in their communities to drive awareness, engagement, and support.
