Lululemon founder Chip Wilson will join with the city of Vancouver to celebrate the fact he is not dead yet by hosting his own funeral party, the Chip's Not Dead Yet Memorial Mile.
The head of the innovative yoga company was carried around the city inside a coffin in the back of a vintage hearse, escorted by women in bridesmaids gowns and men in bowties, Chippendale style. When they arrived at their destination, Wilson popped out clad in his running gear, ready to promote the Chip's Not Dead Yet Memorial Mile, to be held June 20.
"When sick kids get better they run, play, and most of all they appreciate the fact that they're alive. What if we all did that?" ChipNotDeadYet.com asks.
"Unlike any event anywhere in the world, this 'Celebration of Life' theme will allow participants to express their own causes, passions, businesses, and characters, but above all - their individuality and the need to celebrate lives that are yet to be lived."
The entrepreneur, who will pound the pavement too, will award the race winner with $20,000. In addition, he'll match the $25 registration fee, the profits of which will support the BC Children's Hospital.
"Chip's looking for everyone to get a little crazy," the Georgia Straight says.
"There's a Bahamas Bridal Dash (wedding and bridesmaid dress run), a Russell Beer Mile Underwear Dash, and Pimped-Out Rides for those who want to push a stroller up the hill."
All participants will also receive a custom lululemon race jersey. (I would enter just for that!)
Be sure to check out the video shows Chip's faux funeral here.