At first the Fundacao Cultural de Curitiba ad campaign may appear to revolve around a printout of a nude model that someone tried to copy but succeeded in only scribbling a stick figure on top. In actuality, the portraits are masterfully sketched artworks, which go hand-in-hand with the tag line, "Drawing classes beginner to advanced." Thus, both ends of the spectrum are addressed.
Conceived and executed by Master Roma Waiteman, an ad agency based in Curitiba, Brazil, the Fundacao Cultural de Curitiba ad campaign really captures the message being sent. No matter what level an aspiring artist is at, these classes will tailor themselves to the individual. In this case, however, illustrator Magma Image would definitely be in the advanced class.
The Fundacao Cultural de Curitiba ad campaign was art directed by Rafael Guth.