PRO Rich Nutrition makes functional frozen desserts that are full of probiotics, prebiotics, vitamins and minerals, and are packaged into compact, single-serve tubes. The products are described as being ice cream-like and packed with functional benefits. Each 85-gram frozen tube contains cocoa protein nuggets made with whey protein concentrate and isolate, which helps to give the uniquely packaged functional frozen desserts between 10 to 11 grams of protein per tube.
The high-protein frozen dessert tubes are available in a range of flavors, including chocolate, coffee caramel, mint, strawberry and vanilla. Although the products are free from added sugars, PRO Rich Nutrition does include a hint of sweetness from organic agave inulin and organic monk fruit.
Image Credit: PRO Rich Nutrition
What's Driving This Trend
- Functional Frozen Desserts
- Disruptive innovation opportunity: Develop frozen desserts that offer functional benefits like probiotics, prebiotics, vitamins, and minerals.
- Single-serve Packaging
- Disruptive innovation opportunity: Create compact, single-serve packaging for frozen desserts to enhance convenience and portion control.
- High-protein Food
- Disruptive innovation opportunity: Design high-protein food products that cater to consumer demand for healthier and protein-rich options.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunity: Explore new ingredients and formulations to create functional and healthy frozen desserts.
- Packaging
- Disruptive innovation opportunity: Develop innovative and sustainable packaging solutions for single-serve frozen desserts.
- Health and Wellness
- Disruptive innovation opportunity: Provide consumers with high-protein food options that promote a healthy lifestyle and meet nutritional needs.
