Dubai-based, self-taught makeup artist Mariya Lyubashevskaya has pioneered a unique new beauty technique: full-face highlighter. Lyubashevskaya debuted the look on her Instagram page with a photo and short video, following up soon after with an extended YouTube video showing all of the techniques and products she used. Lyubashevskaya stated in the caption for the initial photo that the look was created to be "something artsy," and wasn't intended as a truly "wearable" makeup style.
This week, YouTubers Nikkie Tutorials and Jeffree Star took to their respective channels to emulate the full-face highlighter look, crediting Lyubashevskaya and encouraging others to upload their own takes on the style. In response, Lyubashevskaya wrote on Instagram that she loved seeing the other artists' takes on her concept and encouraged her followers to share their versions online using #HighlightersOnly.
What Makes This Trend Stand Out
- Full-face Highlighter Makeup
- Potential to disrupt the traditional beauty industry by emphasizing a new technique and offering a distinctive style of makeup.
- Artsy Makeup Style
- Potential for disruption of the makeup industry by highlighting unconventional trends and encouraging creative expression.
- Social Media Makeup Tutorials
- Potential for disruption of the traditional makeup education industry by shifting towards more accessible and personalized content.
Sectors Adopting This
- Beauty
- With the rise of unique makeup trends, the beauty industry has a chance to embrace unorthodox styles and encourage creative experimentation.
- Cosmetics
- New trends in makeup offer new possibilities for product innovation within the cosmetics industry.
- Social Media
- Social media's influence in the beauty industry is expanding, with makeup artists and influencers using platforms to share new trends and engage with followers.
