FUJIFILM Printlife has joined forces with the Toronto Raptors for the launch of an in-app 8-bit game that's available to fans across the country.
The interactive game is designed to put fans back in the game, making them feel a little closer to the arena experience that the ongoing pandemic has prevented over the past year. Within the game, fans have the option to become the Raptors' mascot, and take all the selfies they want with fellow basketball fans. The goal of the game is to take as many photos with fans as possible, all before the clock runs out. The more they play, the more chances they have to earn Printlife discount codes and other prizes.
The 8-bit game is available on both iOS and Android devices, and can be found on the official Toronto Raptors App.
Image Credit: FUJIFILM Printlife
Why This Trend Is Growing
- In-app 8-bit Games
- There is an opportunity to develop more in-app 8-bit games for sports teams and brands
- Fan Engagement Through Interactive Games
- There is an opportunity to create more interactive games for a better fan experience
- Gamification of Brand Promotions
- There is an opportunity to gamify brand promotions through interactive games
Industries Being Reshaped
- Sports and Entertainment Industry
- The sports and entertainment industry can use in-app interactive games to better engage and retain fans
- Gaming Industry
- The gaming industry can partner with sports teams and brands to create more interactive games and drive revenue
- Digital Advertising Industry
- The digital advertising industry can use interactive games for gamified brand promotions and to increase engagement with target audiences
