Digital cameras often become disposable commodities, and the abundance in which they're shown in these Fuji Finepix XP10 ads may lead one to initially think of them as replenishing resources. However, executed by the Longplay 360 advertising agency, these prints quite effectively describe the durable features of this handy point and shoot.
Three images show multiple models of the camera demonstrating its most notable attributes. A cluster of bright pink devices blossom from a tree like hanging fruits, and one comes loose with the assurance that it's built for 1.5m fall resistance. A line of gadgets bobbing in the ocean assert their specifications designed to be unaffected underwater up to 3m. Finally, the Fuji Finepix XP10 ads display the product as a school of fish in the sea, describing its superior resolution.