Knowing that many people appreciate the interest that water flavoring adds to their beverages but do not like overly processed drink mix-ins, Frozen Garden created Fusions by pureeing whole fruits and herbs and freezing the concoctions into cubes. The flavorful Fusions are offered in single-serve cube varieties like Strawberry Lemon Basil, Lemon Pineapple-Ginger, and Orange Pineapple Rosemary.
Making flavored water using Frozen Garden's Fusions is as simple as adding one cube—or more as desired for a stronger flavor—to 12 ounces of water.
As well as touting its product as an effortless way for consumers to add interest to plain drinking water, Frozen Garden also highlights how its solution helps to make fruit-infused water with less waste and unnecessary ingredients like added sugars or flavors often found in processed powders.
What Makes This Trend Stand Out
- Frozen Fruit Flavoring Cubes
- The creation of flavored frozen fruit cubes offers an opportunity for packaging and marketing innovation by companies looking to disrupt the traditional drink mix-ins market.
- Whole Foods Beverage Cubes
- The use of whole fruits and herbs in Frozen Garden's Fusions represents a wider trend towards consumers seeking natural and organic alternatives in the food and beverage industry.
- Waste-reducing Beverage Solutions
- Frozen Garden's Fusions offer a solution to consumers looking for a low-waste method to flavor their drinks; companies can disrupt the beverage industry by developing similar products with a focus on sustainability and environmentally-friendly packaging.
Sectors Adopting This
- Food and Beverage
- The focus on natural, whole food ingredients in Frozen Garden's Fusions highlights a trend in the food and beverage industry to move away from highly-processed products and towards healthier, organic options.
- Packaging
- The creation of flavored frozen fruit cubes offers an opportunity for packaging and marketing innovation by companies looking to disrupt the traditional drink mix-ins market.
- Sustainability
- Frozen Garden's Fusions offer a solution to consumers looking for a low-waste method to flavor their drinks; companies can disrupt the beverage industry by developing similar products with a focus on sustainability and environmentally-friendly packaging.
