After announcing its first ever Japan-exclusive alcoholic drink, the Coca-Cola brand is tapping into some "classic American flavors" for a fruity soda launch. The leading carbonated soft drink company, "created by Georgian pharmacist Dr. John Pemberton over 130 years ago," will be releasing Californian raspberry and Georgia peach in the iconic Coca-Cola 12 ounce contour glass bottles. In doing so, the brand is not only utilizing fruity soda flavors that are considered "traditional American," but also the packaging itself is somewhat of a staple in U.S. culture.
The company markets the new products to combine "the timeless taste of Coca-Cola with a unique local flavor." With just about 140 calories, the new fruity soda additions to the Coca-Cola family are bound to give the consumer a refreshing boost throughout the hot and busy day.