Arla is a dairy brand based out of Sweden that is hoping to revitalize consumer interest in milk by releasing a series of carbonated fruit milk beverages. The drinks will be a soda and milk hybrid, offering the fizzy texture combined with creamy cow milk. The beverage is part of a plan by the brand to release a variety of different milk-infused popular beverages for on-the-go consumption.
The carbonated milk will taste as it sounds, with a denotive fizzy element paired with fruit milk flavors. The product provides calcium-rich ingredients with familiar tastes and textures paired in an unlikely format for children and young adults to enjoy.
Arla is also hoping to add a packaged milky tea and a milk energy drink to its roster.