Getting all of the daily fruit and vegetable requirements can be quite difficult, so brands are creating new products like the Fruit Bowl fruit snacks to offer consumers a conveniently prepackaged way to increase their intake.
The snacks have been created with the convenience store market in mind and includes five varieties in total such as Strawberry Peelers, Raspberry Peelers, Blackcurrant Peelers, Yogurt Coated Strawberry Flakes and Juicy Yogurt Raisins. Each one has a low-cost profile and is made without the use of added sugar, has no gluten and are also vegetarian and vegan-friendly.
Managing Director at Pioneer Foods UK Jonathan Thorn commented on the new Fruit Bowl fruit snacks saying, "The launch of our convenience range is a leap into a new market for Fruit Bowl and we’re incredibly excited about the opportunities this presents for the brand. This diffusion makes Fruit Bowl an even easier choice for parents, especially out of home. We’re over the moon to be able to offer our distributors, as well as our customers, more choice than ever."