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The Creamy Kind Frozen Bars are Disrupting the Frozen Category

 - May 16, 2019
References: kindsnacks & foodbusinessnews.net
Over the past few years, a number of refrigerated snack bars have been introduced to preserve the freshness of fruit and vegetable ingredients or other functional additions like live probiotics—and now, Kind Healthy Snacks is taking this idea even further by introducing frozen bars. The category-disrupting Kind Frozen snacks introduce creamy nut bars that are made with almonds as the first ingredient, followed by other flavorful inclusions like dark chocolate and sea salt.

Kind Frozen bars contain 190 calories and just 11 grams of sugar per serving, offering an entirely new way for consumers to enjoy a familiar product from the brand, which is ordinarily found alongside other snack bars in the snack aisle of a grocery store.

Stored in the freezer, these creamy almond bars may prompt people to reach for them in place of other less-than-healthy frozen treats.