Mr. E’s Freeze is a company that makes banana ice cream, but not in the way that one might expect—instead of making an ice cream that merely boasts the flavor of bananas, Mr. E’s Freeze makes frozen banana desserts.
Whipped frozen bananas and coconut milk form the base of Mr. E’s Freeze's Coconut Banana Frozen Dessert products, which come in flavors like Chocolate, Strawberry and Chai Spice. As well as selling these vegan dessert varieties by the pint, the company also offers smaller pots that make perfect individual serving sizes.
While there are now many emerging non-dairy desserts that are made with a base of coconut, soy or nuts, there is also a demand for fruit-based "ice cream" desserts made with creamy avocados and bananas.
What's Driving This Trend
- Banana-based Desserts
- Innovation opportunity in creating unique flavors of banana-based desserts and expanding distribution channels.
- Fruit-based Non-dairy Desserts
- Opportunity to create non-dairy desserts using a variety of fresh fruits for a wider audience.
- Single-serving Non-dairy Desserts
- Opportunity to tap into the growing demand for single-serving non-dairy desserts in convenient packaging formats.
Who This Affects Most
- Frozen Dessert Industry
- Innovation opportunities for creating unique frozen dessert products using non-dairy, plant-based ingredients.
- Health Food Industry
- Opportunity to expand in the health food desserts industry by offering natural, vegan, non-dairy options for customers.
- Convenience Food Industry
- Opportunity to take advantage of the growing demand for convenient and healthy plant-based desserts in single-serving packaging options.
