Menchie’s recently teamed up with Warner Bros. Pictures and RatPac-Dune Entertainment to celebrate the release of 'PAN' on October 9th. While many restaurants partner with entertainment companies, this new initiative puts a creative twist on the idea of cinema-inspired offerings.
The new campaign consists of a series of movie-themed froyo flavors and toppings. Throughout the month of September, customers can choose from PAN-inspired flavors such as Pixie Dusted Sugar Cookie, Blackbeard’s Neverland Chocolate Chill and Hook’s Jolly Roger RaspberryTart. Beyond simply naming the flavors after movie characters, Menchie's also allows fans to collect four specially designed PAN cups, as well as a movie-inspired spoon that features a sword-wielding Menchie. The idea is to create a magical dining experience that allows customers to engage with different aspects of the film.
The unique promotion demonstrates how entertainment companies can use restaurants as an innovative way of promoting a new film.