The Front design group straddles the line between art and furniture when it comes to their surreal creations. While some items such as the bright branching Surface Tension Lamp and tray-like Doodle Table are easily recognizable as pieces of furniture, the Anomaly seats and Fog lamp are less so. Instead of playing the guessing game, however, the pieces simply encourage people to embrace their creative and imaginative sides.
Based in Stockholme, Sweden, the Front design group was founded by Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren. Inspired by their fascination with magic, their furniture designs are based on common discussions, explorations and experiments. They must have some fun and funny conversations in the studio.
Front design group will present their new creations during Design Week in Milan, Italy, this year.
What's Driving This Trend
- Artistic Furniture
- Disruptive innovation opportunity: Explore unconventional materials and shapes to create furniture that blurs the line between art and function.
- Surreal Designs
- Disruptive innovation opportunity: Push the boundaries of traditional furniture design by incorporating surreal elements that evoke imagination and creativity.
- Magic-inspired Furniture
- Disruptive innovation opportunity: Infuse magic and enchantment into furniture designs to create unique and captivating pieces that inspire awe and wonder.
Who This Affects Most
- Furniture and Home Decor
- Disruptive innovation opportunity: Introduce innovative designs and materials that elevate furniture and home decor into works of art.
- Interior Design
- Disruptive innovation opportunity: Incorporate surreal and magical elements into interior design to create immersive and whimsical spaces.
- Art and Sculpture
- Disruptive innovation opportunity: Merge the worlds of art and sculpture with functional furniture design to create truly unique and thought-provoking pieces.
