The From Somewhere with Speedo Collection Doubles as Daywear
Chalaine Mantha — March 27, 2011 — Fashion
References: newsroom.speedo & beautyconfessional.net
The From Somewhere with Speedo collection has yielded some spectacularly unique and gorgeous dresses. The dresses were created using the Speedo LZR Racer suit in multiple bright colors and basic black. The styles are modern, edgy and look absolutely amazing on the body. The way the material hugs and accentuates curves will have women begging to get their hands on their own. Speedo’s concept for the line was to create “swimwear as daywear.” One of the dresses is specially made to double as a cute bathing suit.
The From Somewhere with Speedo collection is releasing certain styles that will be available exclusively at Selfridges and Yoox.com. Speedo states that when consumers purchase a dress, “a percentage of the proceeds will be donated to Green Cross International.”
The From Somewhere with Speedo collection is releasing certain styles that will be available exclusively at Selfridges and Yoox.com. Speedo states that when consumers purchase a dress, “a percentage of the proceeds will be donated to Green Cross International.”
Trend Themes
1. Upcycled Fashion - The From Somewhere with Speedo collection showcases the trend of transforming swimsuits into fashionable dresses, offering opportunities for companies to explore upcycling materials in the fashion industry.
2. Swimwear as Daywear - The concept of swimwear doubling as daywear, as demonstrated by the From Somewhere with Speedo dresses, presents a disruptive innovation opportunity for brands to create versatile clothing that blurs the line between swimwear and ready-to-wear fashion.
3. Sustainable Fashion - By using the Speedo LZR Racer suit to create dresses, the From Somewhere with Speedo collection aligns with the growing trend of sustainable fashion, inspiring other fashion companies to explore eco-friendly materials and production methods.
Industry Implications
1. Fashion - The From Somewhere with Speedo collection showcases innovative designs that merge swimwear and fashion, offering exciting opportunities for the fashion industry to experiment with new styles and materials.
2. Textile - The upcycled approach of using swimsuits to create dresses in the From Somewhere with Speedo collection presents a disruptive innovation opportunity for the textile industry to explore novel uses for recycled or repurposed materials.
3. Charitable Organizations - The collaboration between From Somewhere, Speedo, and Green Cross International demonstrates the potential for charitable organizations to partner with fashion brands and leverage consumer purchases for a greater social impact.
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