The personified canine marriage scenario portrayed in this Frolic Dogfood 'Couples' ad is absolutely adorable. Featuring an impeccably groomed poodle with her ruggedly handsome bulldog husband, the real truth behind their marriage is exposed -- she's only with him for his biscuits!
Dog-lovers all over the world will adore this hilarious ad. With a brilliant punch line, the Frolic Dogfood 'Couples' ad does a great job of getting its point across to human viewers.
Implications - Adding humor is a great way for businesses to garner audience attention as well as appeal to a wider target demographic than they normally would have. Humor is a universal way to attract consumers and persuade them to purchase a product.
What's Driving This Trend
- Personification
- Opportunity for pet food companies to use personification in advertising to more effectively connect with pet owners through humor.
- Humor in Advertising
- Opportunity for businesses to use humor as a marketing tool to appeal to a wider target demographic and increase consumer engagement.
- Relationship Marketing
- Opportunity for businesses to appeal to the emotional connection between pet owners and their pets through relationship marketing tactics such as this 'couples' ad.
Who This Affects Most
- Pet Food
- Opportunity for pet food companies to use creative advertising techniques to reach a wider audience and increase brand awareness.
- Advertising
- Opportunity for advertising agencies to develop humorous and effective ad campaigns to increase brand awareness and consumer engagement for their clients.
- Marketing
- Opportunity for marketers to use emotional appeals and relationship marketing tactics to create a more personal connection with consumers and increase brand loyalty.
