Friarwood has expanded its product range to include spirits. This expansion includes the introduction of four exclusive brands, namely 'Tromba Tequila', 'Per Se Aperitivo,' 'Sash & Fritz Vodka,' and 'Ron Carúpano.' Driven by the demands of wine enthusiasts and on-trade clients, the brand has decided to release its first spirit collection to appeal to a broader consumer base. Friarwood is known for its role as an importer, distributor, wholesaler and retailer of fine wine.
“This strategic addition not only marks a pivotal chapter in Friarwood’s history but also reinforces our unwavering commitment to championing family-owned brands of unmatched quality to our valued clients," said Friarwood’s MD, Ben Carfagnini.
The new Friarwood spirits collection is available on the brand's direct-to-consumer website.
Image Credit: Friarwood
Why This Trend Is Growing
- Expansion of Spirit Collections
- Friarwood has expanded its product range to include spirits, introducing four exclusive brands to appeal to a broader consumer base.
- Demand-driven Diversification
- Driven by the demands of wine enthusiasts and on-trade clients, Friarwood has decided to release its first spirit collection.
- Strategic Addition to Product Range
- The addition of spirits marks a pivotal chapter in Friarwood’s history, reinforcing their commitment to championing family-owned brands of unmatched quality.
Industries Being Reshaped
- Wine Import & Distribution
- Friarwood's expansion into spirits adds a new dimension to their role as an importer, distributor, wholesaler, and retailer of fine wine.
- Alcoholic Beverage Retail
- By introducing a new collection of spirits, Friarwood aims to appeal to a broader consumer base through their direct-to-consumer website.
- Craft Spirits Production
- The introduction of four exclusive brands by Friarwood creates an opportunity for craft spirits producers to collaborate and reach a wider audience.
