The latest packaging design for the Tofu House fresh tofu products aims to make the products focus on the items within rather than on fancy packaging.
Developed by the BLOW HK creative agency, the Tofu House branding sees each product receive a custom typeface that details the product to the consumer. This approach is attributed to the varied usage that fresh tofu has; the ingredient can be used in so many different ways that each product deserves its own typeface to correlate the inherently unique taste experience that's achieved.
The new labeling for Tofu House products focuses on being clean-cut, simplified and unified to make the products stand out in cold cases in the grocery store.
Simplified Tofu Product Packaging
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