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Dedicated Food-to-Go Brands

The Fresh Food for Now Company will Offer a Range of Products

— August 16, 2019 — Lifestyle
The Fresh Food for Now Company has been launched by UK-based food manufacturer Samworth Brothers as a food-to-go brand that will offer retailers with a dedicated supplier of fresh products for consumers.

The company is positioned as a one-stop shop for a multitude of products that are fine-tuned to the recent shift amongst consumers towards convenient food varieties. A newly launched website provides retailers with an intuitive way to receive guidance, find important information and more.

The Fresh Food for Now Company comes as a timely new initiative from Samworth Brothers given the predicted increase of the food-to-go sector in the UK that's expertly to be worth around £22.8 billion by 2023. This is being driven by the rising number of time-poor shoppers seeking out quick, convenient and delicious food varieties that can be eaten immediately or carried with them for snacking between meals.
Trend Themes
1. Convenient Food - The rise in time-poor shoppers seeking quick and easy meals presents an opportunity for innovative, convenient food products.
2. Food-to-go Sector - The predicted growth of the food-to-go sector in the UK offers a disruptive innovation opportunity for companies to provide specialized products and services for this market.
3. Fresh Food Supplier - The launch of The Fresh Food for Now Company as a dedicated supplier of fresh products for retailers taps into the demand for fresh and high-quality food-to-go options.
Industry Implications
1. Food Manufacturing - The rise in demand for convenient food-to-go options presents a disruptive innovation opportunity for food manufacturers to develop new products that cater to this market.
2. Retail - The growth of the food-to-go sector provides a potential disruptiove innovation opportunity for retailers to create specialized sections or partnerships to offer a wider range of fresh food options.
3. Technology - The launch of a new website by The Fresh Food for Now Company highlights the opportunity for technology companies to provide intuitive platforms and tools for retailers in the food-to-go industry.
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