The Fresh Food for Now Company has been launched by UK-based food manufacturer Samworth Brothers as a food-to-go brand that will offer retailers with a dedicated supplier of fresh products for consumers.
The company is positioned as a one-stop shop for a multitude of products that are fine-tuned to the recent shift amongst consumers towards convenient food varieties. A newly launched website provides retailers with an intuitive way to receive guidance, find important information and more.
The Fresh Food for Now Company comes as a timely new initiative from Samworth Brothers given the predicted increase of the food-to-go sector in the UK that's expertly to be worth around £22.8 billion by 2023. This is being driven by the rising number of time-poor shoppers seeking out quick, convenient and delicious food varieties that can be eaten immediately or carried with them for snacking between meals.