Lyft has officially announced that it will begin conducting trials on variations of a frequent rider subscription service. The trial is being described as an 'all-access pass' and is set to cost anywhere between $199 and $300, and $399 for 60 rides. Lyft has revealed that it has already been running early tests of this program, with select rides, but needs further input before it can decide on whether or not the program will be available to all.
Before Lyft can make a decision on this frequent rider subscription service the company will need to find a fee/ride combination that will suit both the rider and the company. Lyft is really only looking towards one solution and the program will be abandoned rather than developing an alternative payment method.
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