In order to avoid repeating past events that saw the city trashed, the Mayor of Rome is suggesting attendees of upcoming Europa League matches in the city be extended free museum entry at several city institutions with their tournament tickets. The Mayor is hoping that this will curb violent and disappointed fans from wreaking havoc as they have in so many cities following sports matches.
The initiative is unique in that it seeks to distract passionate sports fans with a more passive post-match activity that is culture-heavy and subdued. Whether or not this strategy of free museum entry will work, it deserves kudos for providing a positive motivation for remaining peaceful, as opposed to raising police presence or increasing the harshness of penalties.
Artistic Sports Promotions
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