Frederik Roije’s ‘Squares’ furniture series is breathtaking. The limited-edition designs debuted at Milan Salone del Mobile 2009, and are reinvented versions of traditional furniture pieces with the square in mind throughout.
According to Yatzer, Frederik Roije says that “...products have a habit of disappearing because of their functionality. I want to prevent this by giving products an additional value. This value is the story behind the product.” Check out the full gallery of Frederik Roije’s ‘Squares’ series above.
What Makes This Trend Stand Out
- Minimalist Furniture
- Opportunity for disruptive innovation in creating sleek and functional furniture designs that prioritize simplicity.
- Reimagined Classics
- Potential for disruptive innovation in transforming traditional furniture pieces into modern, avant-garde designs.
- Storytelling Products
- Opportunity for disruptive innovation in creating products that have a narrative element and additional value beyond functionality.
Sectors Adopting This
- Furniture Design
- Opportunity for disruptive innovation in the furniture industry by exploring geometric and minimalist designs.
- Interior Design
- Opportunity for disruptive innovation in the interior design industry by incorporating reimagined classic furniture pieces into modern spaces.
- Art and Design Retail
- Opportunity for disruptive innovation in the retail industry by offering unique and storytelling products that resonate with consumers.
