The high rate of change being experienced in the market means that many brands are working hard to stay agile and relevant with consumers, which is what's at work at f’real foods. The frozen drink manufacturer will be launching new products as well as redesigned packaging and marketing promotions in a bid to address the changing preferences of shoppers. The launch will take place in March 2020 and include original favorites as well as new options like plant-based smoothes and even shakes with 15 grams of plant-based protein per serving.
The brand relaunch was explained in a statement from f’real foods that said, "Market research indicates that consumers, in addition to loving indulgent frozen beverage options, want great-tasting, convenient snacks that have healthier ingredients. Because our consumers have told us that they want to indulge more responsibly, we are sensible-sizing our entire portfolio. Our milkshakes, smoothies and protein shakes will move from 16-ounce to 12-ounce servings. The new 12-ounce cups will be launched in vibrant packaging that also easily differentiates each product segment.”