PLEASURES' Spring/Summer 2018 collection, entitled 'Freaks in LOVE,' surrounds the idea of emotion self-expression and heartache. The interesting thematic focus of the capsule highlights destruction, heartache and self-exploration through design details. The label encourages consumers to express their emotions and thoughts through the provoking graphics.
The Freaks in LOVE capsule features pieces such as denim, trucker jackets, graphic t-shirts, graphic hoodies, custom knits and embellished caps. Some of the standout pieces include the Rudeboy jacket with plaid details, the button-down Evolve shirt and the Power Logo cap.
The entire PLEASURES Spring/Summer 2018 Freaks in LOVE collection is available for purchase online and at select retailers, with prices from $36 to $140.
Image Credit: PLEASURES
What Makes This Trend Stand Out
- Emotion Self-expression
- Disruptive innovation opportunity: Develop interactive clothing that can change patterns and colors based on the wearer's emotions.
- Customization in Fashion
- Disruptive innovation opportunity: Create a platform that allows consumers to design and personalize their own fashion pieces, from fabric to embellishments.
- Thematic Storytelling
- Disruptive innovation opportunity: Introduce augmented reality technology that brings fashion collections to life through interactive storytelling experiences.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Integrate wearable technology into fashion, enhancing functionality and style.
- Retail
- Disruptive innovation opportunity: Implement virtual try-on technologies to allow customers to virtually try on clothing, eliminating the need for physical changing rooms.
- E-commerce
- Disruptive innovation opportunity: Develop AI-powered personal stylist algorithms that recommend fashion pieces tailored to individual preferences and styles.
