Franz Gertsch is viewed as one of the most important contemporary Swiss artists, and is now being considered viewed in the pantheon of some of Switzerland's greatest artists.
Born in 1930 in Mörigen, Switzerland, Franz Gertsch is known for his uncanny ability to create photorealistic paintings, his brushstrokes weaving a deft tapestry of colors, characters and stories. His work has been celebrated all over the world, including New York, Kyoto, Berlin and London, amongst others. Recognition in his home country of Switzerland came slowly. To speed up the process, Franz Gertsch decided to create the Franz Gertsch Museum in 2001, half of the museum devoted to his works and the other half devoted to the works of contemporary artists from around the world.
The Franz Gertsch Museum currently has Franz's wide, woodcut work being exhibited until September 6th, 2011.
What's Driving This Trend
- Photorealistic Art
- Using technology like AI could bring new possibilities to the creation of photorealistic art.
- Virtual Museum Exhibitions
- Museums can leverage digital technology to create virtual exhibitions of artists' works.
- Artists Promoting Their Own Work
- More artists are creating their own museums or galleries to promote and showcase their work.
Who This Affects Most
- Art Galleries and Museums
- Art galleries and museums can explore utilizing digital platforms to enhance the viewing experience of their exhibits.
- Technology
- Innovative technologies can be used to streamline the process of creating hyper-realistic art.
- Marketing and Promotions
- Marketers can capitalize on the trend of artists promoting their own work by creating opportunities for collaboration
