Frankie Collective X Patagonia is an exciting collaboration that's retailing re-worked pieces from Patagonia's archive. Frankie Collective is a brand that's known for its re-imagining of popular brands. Function in a collection-by-collection model, Frankie Collective retails numerous re-worked pieces from brands like Nike, Stussy, adidas and more.
For its Patagonia collection, Frankie Collective aimed to stay true to their ethos, highlighting sustainability. In an interview with HypeBae, the brand's creative director Sara Gourlay stated that, “Before sustainability was the trend of the moment, they were truly doing the work needed to help the planet.”
The range includes pieces that can be dated back to the 80s, focusing on their classic fleece sweaters, work wear-style pants and more.
Image Credit: Frankie Collective
Key Themes Behind This Trend
- Re-worked Fashion
- Brands can explore re-imagining their old collections in sustainable ways like Frankie Collective X Patagonia.
- Sustainability Highlighting
- Brands can emphasize their efforts towards sustainability like Patagonia in their collaborations, offering customers an eco-friendly option.
- Circular Fashion
- Circular economy in fashion can be promoted through re-working and retailing pre-loved items like in the case of Frankie Collective.
Where This Applies
- Fashion
- Fashion brands can take inspiration from Frankie Collective X Patagonia and explore re-working their old stocks in sustainable ways.
- Outdoor Apparel
- Collaborations like Frankie Collective X Patagonia can offer a sustainable option for the outdoor apparel industry.
- Sustainability Consulting
- Consulting firms that specialize in sustainability can help fashion companies create more sustainable collections like Frankie Collective X Patagonia.
