The 2010 Maison & Objet show was full of design wonders and retailer dreams, but the hall to be most enamored by was 7B. Not only was it the hall that housed Philippe Starck and his crew of 10 designers to look out for, but also the home of this year's grand display for the European Linen and Hemp Confederation.
The European Linen and Hemp Confederation enlisted the help of Francois Azambourg to create what looked like a giant hair hut, but in fact was a an experience of metal architecture covered with inspired linen and hemp material. This “sensory experience” designed by Azambourg was not only something to look at, but to touch, smell and be engulfed by.
Attendees could step inside the structure to look at other natural fiber-inspired materials. The only downside to such artwork was the smell. Although beautiful, intriguing and imaginative, one could compare the scent of this hut with that of an elephant exhibit. If you can get past that scent, the work is truly something to admire, be it the construction, ideation or merely the material.