Framework Looks To Empower Customers With Fully Customizable Computers
Niko Pajkovic — August 20, 2021 — Tech
References: frame.work & cnet
Framework, a new tech startup inspired by the Right-to-Repair movement, has launched the 13.5-inch 'Framework Laptop,' a model that encourages tinkering and upgrading.
The startup seeks to bring back the DIY ethos of old-school computer building by offering customers completely customizable tech products. Upgradable features of the 'Framework Laptop' include its expansion card system, storage, RAM, hard drive, and main central processing unit. In addition, "high-use use" parts like the computer's screen, battery, keyboard, and magnetic attach bezel, are all replaceable with spares that are offered for delivery via the company's online store.
Of course, the company's Right-to-Repair mission runs counter to that of major computer manufacturers like Apple, which began producing sealed-shut devices that were only repairable via the company's own channels. In a sense, this makes the 'Framework Laptop' an empowering device as it puts control back into the hands of the customers, fulfilling an emerging consumer desire for greater levels of transparency from tech companies.
Image Credit: Framework
The startup seeks to bring back the DIY ethos of old-school computer building by offering customers completely customizable tech products. Upgradable features of the 'Framework Laptop' include its expansion card system, storage, RAM, hard drive, and main central processing unit. In addition, "high-use use" parts like the computer's screen, battery, keyboard, and magnetic attach bezel, are all replaceable with spares that are offered for delivery via the company's online store.
Of course, the company's Right-to-Repair mission runs counter to that of major computer manufacturers like Apple, which began producing sealed-shut devices that were only repairable via the company's own channels. In a sense, this makes the 'Framework Laptop' an empowering device as it puts control back into the hands of the customers, fulfilling an emerging consumer desire for greater levels of transparency from tech companies.
Image Credit: Framework
Trend Themes
1. Diy-friendly Tech - There is an opportunity for tech companies to create fully customizable and upgradable products that cater to the DIY ethos.
2. Right-to-repair Movement - As consumers demand greater transparency, companies should consider adopting right-to-repair policies and practices.
3. Customized Support Services - There is potential for companies to offer customized support services for consumers who want to tinker with and upgrade their own tech products.
Industry Implications
1. Computer Hardware - Companies in the computer hardware industry should consider moving towards a more DIY-friendly model with upgradable and replaceable parts.
2. Tech Retail - Tech retail companies can seize an opportunity to offer products and services catering to the DIY-ethos and right-to-repair movement.
3. E-waste Management - As consumers begin to upgrade and tinker with their own tech products, there may be a need for more specialized e-waste management companies to handle the disposal of old parts.
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