Zara Men turned to Lavernia & Cienfuegos for the creation of a unique fragrance box for a variety of its eau de toilette products.
Lavernia & Cienfuegos looked to the past, specifically the 90s, for inspiration and came up with a charming design that is reminiscent of the shape of the sleeves that videotape cassettes were once stored in. To keep these shapes feeling fresh, the design team created an exterior design that's clean, crisp and favors classic typography for the sharing of product names and information.
The Silver, Uomo, Blue Spirit and Cities fragrances for men are all products from Zara Men that feature these unique fragrance boxes. What's most unique about Zara Men's Cities line is that it exclusively features cities in which Zara has a retail presence.