Zara Men turned to Lavernia & Cienfuegos for the creation of a unique fragrance box for a variety of its eau de toilette products.
Lavernia & Cienfuegos looked to the past, specifically the 90s, for inspiration and came up with a charming design that is reminiscent of the shape of the sleeves that videotape cassettes were once stored in. To keep these shapes feeling fresh, the design team created an exterior design that's clean, crisp and favors classic typography for the sharing of product names and information.
The Silver, Uomo, Blue Spirit and Cities fragrances for men are all products from Zara Men that feature these unique fragrance boxes. What's most unique about Zara Men's Cities line is that it exclusively features cities in which Zara has a retail presence.
Key Themes Behind This Trend
- Nostalgic Packaging Design
- Opportunity for companies to tap into the emotions and memories of consumers by creating packaging designs that invoke nostalgia.
- Minimalist Typography Design
- Companies can use simple typography to create a clean and modern aesthetic that appeals to consumers.
- Hyper-localized Product Lines
- Companies can create product lines that are exclusive to certain regions or cities to generate interest and appeal to local consumers.
Where This Applies
- Fragrance Industry
- Opportunity for fragrance manufacturers to differentiate their products through unique packaging designs.
- Fashion Industry
- Opportunity for fashion companies to create packaging designs that complement their brand identity and appeal to their target audience.
- Retail Industry
- Opportunity for retailers to create hyper-localized product lines that cater to the interests and preferences of local consumers.
