Created by Bungalow 25 in Madrid, the Fox Crimes channel advertisement is sea-deep disturbing.
The creative team came up with the idea of placing a dummy with “cement shoes” or, in this case, a painted box, in a popular diving area. This was guaranteed to get the hearts of deep-sea divers rushing. The dummy was covered in a black blanket, only allowing the silhouette to be seen. Chains engulfed the doll and made it extremely realistic.
The Fox Crimes dummy was a great campaign idea by Bungalow 25, as the scare of murder and a faux crime scene grabbed the attention of the media and gave exposure for the channel. Bungalow 25’s execution was truly flawless and the crime scenes are surely memorable.