Leadfeeder Uses Google Analytics to Track Site Visitors for Sales Leads

 - Aug 3, 2017
References: leadfeeder
'Leadfeeder' is a formless lead generator that uses 'Google Analytics' to track any lost web traffic and turn it into sales leads.

Website visitors rarely fill out a contact form and this would normally translate into lost leads. Leadfeeder is able to track down these site visitors and pull up their contact information even if they don't fill out a form. It uses the IP address of lost visitors to determine the company they work for and provide any additional information that might be pertinent. Leadfeeder will automatically send this data to your sales team and CRM.

This formless lead generator allows your sales team to make more effective connections based on organic interest as opposed to cold calls.