The Form Follows Function, Function Follows form by fashion label MEANSWHILE readies for the Fall/Winter 2021 season. It is full of dynamic designs that challenge how shapes flow onto the body. The seasonal pieces are infused with some insulations to keep wearers warm including the puffer and hoodies.
The rest of the capsule includes parkas, jackets, and transformable vests, as these items are rooted in the brand's heritage. The dynamic looks are informed by the uniquely shaped shearling jackets, anatomical cardigans, pajama sets, and more. To add some function, pieces including the lightweight vests and jackets are informed with deep cargo pockets. There is also a special dye that is seen on the jacket and trousers in a streaked look.
Image Credit: MEANSWHILE
Key Themes Behind This Trend
- Dynamic Menswear Design
- Opportunities for innovative design techniques that challenge traditional shapes and silhouettes in men's fashion.
- Functional Fashion
- Incorporating practical elements such as insulation and deep cargo pockets into fashion design.
- Streaked Dye Trend
- Exploring the use of unique streaked dye patterns in menswear design.
Where This Applies
- Fashion
- MEANSWHILE's dynamic, function-driven designs present an opportunity for differentiation and disruption in the fashion industry.
- Textiles
- The use of unique dyeing techniques presents an opportunity for textile companies to explore new and innovative ways to color fabrics for fashion.
- Sportswear/outdoor Apparel
- The incorporation of practical elements such as insulation and deep cargo pockets could be adopted by sportswear and outdoor apparel companies to enhance functionality in their designs.
