These Ford ads use pixelated prints to demonstrate why texting and driving is so dangerous. The campaign's tagline is "Don't Emoji and Drive," using a humorous slogan to get a real message across.
Each pixel of the Ford ads is made of a different small emoji, while the large pointillism-like images make up an undefined picture of a pedestrian crossing the street. The ads feature an elderly woman, a young jogger and a parent riding their bike with a child on the back. Each person demonstrates a different demographic that is generally more at risk while crossing the street.
The blurry ads are a metaphor for the unclear vision motorists have of the road while they are texting, or "emojing," and driving. The clever campaign is designed by 'Blue Hive,' which handles all of Ford's marketing around the world.
Why This Trend Is Growing
- Pixelated Advertising
- Disruptive innovation opportunity: Explore using pixelated images in advertising to grab attention and convey a message effectively.
- Humorous Slogans
- Disruptive innovation opportunity: Utilize humorous slogans in advertising campaigns to create an emotional connection with the audience and deliver important messages.
- Demographic Targeting
- Disruptive innovation opportunity: Implement targeted advertising to specific demographics, highlighting the risks associated with distracted driving.
Industries Being Reshaped
- Automotive
- Disruptive innovation opportunity: Develop innovative technologies or features in vehicles that discourage distracted driving, ensuring driver safety.
- Advertising
- Disruptive innovation opportunity: Explore new approaches to advertising that effectively capture attention, convey important messages, and create emotional connections.
- Marketing
- Disruptive innovation opportunity: Develop creative marketing strategies that target specific demographics and effectively communicate the risks of distracted driving.
