There's a special edition For the Love of Tomorrow kit that SodaStream created that boasts a colorful design and reusable items to support the LGBTQ+ community and the well-being of the planet. When Canadians purchase the limited-edition kit, they will be helping to support Pflag Canada, Canada's only national organization offering peer-to-peer support to help with issues of sexual orientation, gender identity and gender expression. Additionally, the soda kit helps to minimize single-use plastic waste by offering colorful reusable alternatives.
The For the Love of Tomorrow kit itself is made from recycled carton and inside of it, customers will find that there's a reusable bag, a reusable straw and a new 0.5L dishwasher-safe reusable bottle design.
Image Credit: SodaStream Canada
Key Themes Behind This Trend
- LGBTQ+ Support
- Opportunities to create and market limited-edition products promoting LGBTQ+ support, with a portion of sales going towards relevant organizations
- Eco-friendly Alternatives
- Innovation in creating colorful reusable alternatives to minimize single-use plastic waste
- Social Responsibility Campaigns
- Creation of special edition kits that promote social responsibility issues and donate to organizations while offering reusable alternatives
Where This Applies
- Beverage Industry
- Opportunities for soda and other beverage companies to create limited-edition kits promoting social causes and reusable alternatives
- Retail Industry
- Expansion of merchandise options to include limited-edition kits that promote social causes and donate to organizations while offering eco-friendly alternatives
- Non-profit Industry
- Partnerships with businesses to create special edition kits promoting relevant social causes and offering reusable alternatives while raising funds for their organizations
