Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 290,401 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 391,845 cutting edge ideas.

Vintage Athlete Posters

The For the Kids Exhibit Contains Superstar Sportsmen

— June 25, 2011 — Lifestyle
John and Tock Costacos are brothers and former sports t-shirt manufacturers who gained recognition for a 'fantasy' sports posters that set athletes as superheroes, now their work is being celebrated and displayed in the For the Kids exhibit in New York City.

The Costacos brothers got the idea for the poster series as the worlds of athletics and entertainment began to merge in the mid-90's. “We wanted to make the athletes into comic book heroes," said John about the For the Kids Exhibit. "They’re larger than life. They’re Superman. They’re Batman. They’re Hollywood action stars that kick the shit out of 20 bad guys always living to fight another day."

The collection contains shots of iconic athletes, usually equipped with an accessory or outfit that matches their nickname. Some of my favorites include: "The Mailman" Karl Malone, "The Guardian" Patrick Ewing, and Lawrence "The Terminator" Taylor.

The For the Kids exhibit is being displayed at the Salon 94 Freeman art gallery in New York City from June 23rd-July 30th, 2011.

Implications - For a company seeking immediate strong and engaged consumer base for their product, nothing can be more valuable than a partnership with a professional athlete or league. Regardless of the player's star status or visibility, a connection to an athlete immediately attracts the interest of fans of the team and establishes a connection between the brand and the team. Sports fans are passionate and have long memories. A connection between a brand and athlete will embed the company's brand in the mind of consumers for much longer than the ad campaign runs.
4.3
Score
Popularity
Activity
Freshness