Foothills/Mountains by Jaime Beechum, a photographer based in California, is a series of images that take place in the great outdoors. Whether camping or cottaging, it captures stunning scenes that not only focus on nature, but a person's interaction with his/her natural surroundings. Whether that means taking a dip in the lake, heading out for a snowshoeing adventure or simply revelling in its beauty with a few friends, the photo series will inspire people to get out of the city for at least a weekend.
The intimate scenes making up Foothills/Mountains by Jaime Beechum is a welcome reprieve from the loud images often associated with city life. A beautiful mix of portrait and landscape images, the photo series shows that intimacy in the great outdoors can mean more than one thing.
What's Driving This Trend
- Nature Photography
- There is an opportunity to innovate how nature photography can be elevated and integrated into brand campaigns and advertising, such as incorporating augmented reality or virtual reality technology.
- Eco-tourism
- Eco-tourism can be disrupted by incorporating the use of technology for sustainable travel options and expanding more on off-the-grid destinations for tourists looking for an immersive wilderness experience.
- Outdoor Lifestyle
- A growing trend in outdoor lifestyle activities can be leveraged by companies offering specialized gear and equipment rentals, innovative outdoor retreat experiences or eco-friendly camping and hiking trips.
Who This Affects Most
- Photography Industry
- The trend in nature photography offers potential opportunities for photography companies to integrate innovative photography techniques, technology and virtual reality into their offerings.
- Travel and Hospitality Industry
- The growing popularity of eco-tourism and outdoor lifestyle activities presents opportunities for travel and hospitality companies to offer sustainable and immersive trips, as well as expanding their destination offerings.
- Outdoor Recreation Industry
- The trend in outdoor lifestyle activities presents traditional outdoor recreation companies with an opportunity to offer new products and services, such as high-tech camping gear and mobile applications for mapping and tracking outdoor adventures.
