Outdoor-Inspired Colorful Capsules

Travis Weller Designs the New Far Out/Out Far Capsule

Marin-based artist Travis Weller introduces his new and unique Far Out/Out Far Capsule Collection which uses paper and oil techniques. He creates engaging graphic abstractions that also celebrate his past time of trail running. It is full of colorful details that are drawn to honor the forests and ridge lines of Mount Tamalpais.

Weller talks about his latest collection stating that “The artwork that inspired the print for this collection is my take on camouflage, both in the physical and emotional sense. The print can be associated with patterned camouflage, helping to become one with the environment. But equally important, it speaks to how emotion is often camouflaged externally and only felt within. Running helps me to break down the walls to access deep emotions, bring them to the surface and into my work.”

Image Credit: Travis Weller

Eco-friendly Fashion
Travis Weller's use of paper and oil techniques in his capsule collection highlights the opportunity for sustainable materials in fashion design.
Athleisure Wear
The trail running inspiration in Weller's collection presents the rise in ready-to-wear sportswear and highlights the opportunity for athleisure wear in fashion.
Emotive Art
Weller's use of art to explore his emotions in running presents a rise in emotive art and highlights the opportunity for artists to use their emotions to drive their work.

Industries Being Reshaped

Fashion Industry
Weller's capsule collection presents innovation opportunities to use sustainable, eco-friendly materials in fashion design to reduce fashion's carbon footprint.
Sportswear Industry
The trail running inspiration in Weller's collection presents innovation opportunities for sportswear companies to create ready-to-wear sportswear apparel for outdoor enthusiasts.
Art Industry
Weller's use of art to explore his emotions in running presents innovation opportunities for artists to use their emotions to drive their work and evoke emotional responses in their audience.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 29%
Freshness 15%

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