Abeego's Products Ensure That Food Remains Fresh
Mishal Omar — November 18, 2016 — Marketing
References: abeego & cariboucreative
Abeego's food wraps ensure that perishable items are able to stay fresh for longer in an eco-friendly way. The brand has now reinvigorated its identity for a product that appears more contemporary.
The wraps function as a natural alternative to products like saran wraps and foil – as they can be washed and reused unlike the other alternatives. The wraps are made from beeswax and range in size from small and medium to large and "giant." Abeego's new branding was designed by 'Caribou Creative' and uses simple designs and illustrations to appear as more contemporary. The food wraps can cover dishes or act as packaging for the perishable items – ensuring they stay fresh for longer.
These eco-friendly products are a less wasteful alternative to other food wraps on the market.
The wraps function as a natural alternative to products like saran wraps and foil – as they can be washed and reused unlike the other alternatives. The wraps are made from beeswax and range in size from small and medium to large and "giant." Abeego's new branding was designed by 'Caribou Creative' and uses simple designs and illustrations to appear as more contemporary. The food wraps can cover dishes or act as packaging for the perishable items – ensuring they stay fresh for longer.
These eco-friendly products are a less wasteful alternative to other food wraps on the market.
Trend Themes
1. Eco-friendly Food Packaging - The rise of eco-friendly food packaging presents an opportunity for innovative alternatives such as reusable beeswax food wraps.
2. Natural and Sustainable Products - Consumers are increasingly seeking natural and sustainable products like Abeego's beeswax food wraps, creating a demand for similar offerings in different industries.
3. Contemporary and Minimalist Design - The trend towards contemporary and minimalist design in packaging provides an opportunity for brands to differentiate themselves, as demonstrated by Abeego's new branding.
Industry Implications
1. Food Packaging - The food packaging industry can explore innovative and eco-friendly alternatives, such as incorporating reusable beeswax food wraps into their product offerings.
2. Sustainable Home Goods - Within the sustainable home goods industry, there is room for disruptive innovation by introducing new products like eco-friendly food wraps made from beeswax.
3. Graphic Design and Branding - The graphic design and branding industry can find opportunities in creating contemporary and minimalist designs for sustainable products, similar to what Caribou Creative did for Abeego's food wraps.
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